At the 2025 China International Auto parts Expo, the Front Grille series of Haval cars exhibited by Ningbo Zhimei Plastic products Co., LTD. (hereinafter referred to as "Ningbo Zhimei") became the focus. This series takes "scenario-based design + durable materials" as its core, precisely adapting to the usage requirements of different vehicle models. It not only showcases the development level of "dual excellence in appearance and performance" of China's automotive plastic trim parts, but also seizes the initiative in the trend of automotive personalization and functionalization.
Scene-based Design: Each grille is a "front face label" of lifestyle
The front grille created by Ningbo Zhimei for the Haval series deeply embodies the concept of "design serving the scene", making each grille a direct expression of the vehicle's character:
The hexagonal grille of the Haval H6, surrounded by multiple chrome strips encircling the brand LOGO, conveys the reliable sense of security of a family car. The upgraded point-like starlight design infuses a sense of refinement into daily commutes, resembling a "gentle front face" customized for family users.
The "leopard" style honeycomb grille of the Haval F7x, with its blacked-out treatment and red trim, vividly embodies the rebelliousness and individuality of the younger generation, becoming a "eye-catching business card" for urban trendiness.
The square grille, thick chrome strips and large hole design of the Haval H9 perfectly interpret the powerful genes of tough off-road vehicles, demonstrating reliable quality in the bumpy wilderness.
This design logic of "one car, one character" breaks the homogenization predicament of traditional grilles being "all cars look the same". At the exhibition site, a designer from a certain car manufacturer commented: "The smart and beautiful grille enables the model to 'speak'. Consumers can directly perceive the vehicle's usage scenarios through the front face. This is a deep resonance between design and demand." "
Material Innovation: High-density modified PP plastic sets a benchmark for durability
In terms of performance, Ningbo Zhimei's Haval grille series adopts a combination of high-density modified PP plastic and multi-layer electroplated trim strips, achieving a breakthrough in both aesthetics and durability
The material can withstand extreme temperature differences ranging from -40℃ to 80℃. It does not become brittle or deform in extremely cold or hot weather, and is suitable for different climate zones across the country.
The internal double-layer protective net and the drainage channel design can not only prevent sand, stones and dust from entering the engine compartment, but also efficiently drain rainwater, achieving a coexistence of practicality and aesthetics.
The electroplated trim has undergone a 72-hour salt spray test. It does not fade or corrode over long-term use, maintaining the refinement of the front face.
We have engraved "durability" into every detail. The technical director of Ningbo Zhimei introduced that this series of grilles have passed the strict tests of Haval's original factory, and their service life is 30% longer than the industry average. This reliability makes it the preferred choice for Haval owners to upgrade their after-sales service and make personalized modifications.
Industry Implications: The "Differentiation Breakthrough" Path for Plastic Decorative Parts Enterprises
In the current highly competitive automotive parts market, Ningbo Zhimei's breakthrough has provided a model for the industry: focusing on niche models and establishing barriers through "scenario-based design + material innovation". Its Haval grille series not only covers the main models such as H6, F7x and H9, but also introduces universal grilles to meet the needs of the modification market. This dual-track strategy of "original factory matching + aftermarket expansion" has enabled it to maintain an 18% growth rate in the automotive plastic trim market in 2025.
At the exhibition site, Ningbo Zhimei also disclosed its future plans: it will introduce intelligent light-sensing technology on the existing basis, enabling the grille trim to automatically adjust its brightness according to the ambient light. At the same time, it will explore the application of bio-based plastics to further align with the automotive industry's development trend of "intelligence and greenness".
This small car front grille is becoming a microcosm of the technological strength of Ningbo Zhimei Plastic Industry. In the wave of the "new four modernizations" of the automotive industry, Chinese plastic trim enterprises represented by Zhimei are writing their own "front face story" in the global automotive parts market through design innovation and material reform.
